Does your business need to be on-line?

The answer, in 2007, almost certainly has to be "yes". Whether it's business or personal, there are very few people in the UK who do not use the internet for some reason.

Commercially, most businesses are reliant on it. Domestically, it's increasingly the first port of call for people looking for products or services. It's therefore increasingly important that your business has some kind of website presence.

Consider the major motivating factors for having a website;.

• Your business becomes exposed to more customers - in fact, accessible to everyone in the world!
• You're open 24 hours a day, 365 days a year. More and more people are using the web in the evenings and weekends to look for products and services.
• You can generate leads on-line: get sales enquiries at no extra cost. Gaining a good search engine ranking can mean lots of targeted traffic to your site.
• You can save on advertising costs. Compare how much information you can put on 20 web pages for the same cost as a small Yellow
  Pages ad
• Unlike printed literature, you stay up to date: change the information on your website every time your business changes, i.e. new products or services or prices etc, at minimal cost. Changes can be made instantly.
• You can save money and time on communicating and supporting customers. Let them download information/literature from your site when they want it. You save on postage and literature costs. And they get what they want straightaway.
• You can give better customer service: provide useful added-value information and services that tie customers into your business - at no extra cost!

Even assuming you feel the above benefits are not applicable to your business, there is one other motivating factor - increasingly, many would-be customers want to look at a business's website simply to quickly satisfy themselves that the company is sufficiently professional and to get a better idea of what it offers. A lack of web presence is increasingly being viewed - rightly or wrongly - as a real negative.

Call 0117 950 8053 or 0774 775 3764 to find out more or email us here